In last month’s blog, I shared how I grew my previous business by setting one big goal and using that to focus my actions in my business. Having the one point of focus made a huge difference to the amount I could achieve and now that I’m on to the next phase of my career I’m going to use it again. But this time I’m going bigger.
The day after I finished my A-levels I started working for ASDA and continued to do so all through my degree and after graduation. One of the best things about working in retail is working weekends and Christmas. There is nothing like watching your uni mates head off to the rugby while you head to work to stack the shelves. As much I loved working for ASDA I didn’t always enjoy the working hours. In 2006 I thought I had escaped the weekend working world when I joined Barclays but I was wrong!! At the same time, my wife and I bought a florist shop and worked even more weekends! There is light at the end of the tunnel. We’ve now sold the business and are embarking on new careers. So how does this relate to goals? Let me explain.
Now that I’ve sold the businesses and am setting up a couple of new ones the time is right to really look at my goal and how I’m going to achieve it. For the first time in 23 years, I have the opportunity to create a life that allows me to take some time out on the weekends, enjoy the festive season and some bank holidays. I have no intention of working less I just want the flexibility to choose when I work. So with this in my mind, I’ve found my new life goal, well the next step on my journey to my ultimate goal (more of that another time). This is my bigger goal. It’s more than just saying I want to grow my business by 10%, this is about understanding if 10% is enough.
I want a campervan.
Why do I want a campervan? I love photography, cycling and the great outdoors (luckily my wife has similar interests) and to me owning a campervan will let us enjoy these past times more often. I have this desire to just throw the kit in the van and head off somewhere remote when I want to.
But it is more than just a pursuit of hobbies it’s a statement. If I can get my campervan and use it then it means I have created a business that allows me the flexibility to pursue my passions. The idea that I could just close the laptop on a Friday and head to the hills is my driving force. I’ve never been able to do it and now I am going to get there. This is my all-consuming goal.
So this is my goal but what now?
Now is the time for action.
This is what I really want to share with you. Having a goal is great, having a picture on the wall depicting the goal is awesome and motivational but without action, it’s just a dream.
What actions are you going to take to turn the dream into a reality? I firmly believe that there is a simple process to follow. I’ll expand on each of the steps in subsequent blogs but my process runs along these lines.
Define the goal
Answer the cash question (how much do you need?)
Where is the money coming from? Define the income streams
What turnover/profit/wage is needed for each stream
What are the actions required
I will go through these in future blogs but everything I do always come back to one question:
Does this action take me closer to my goal?
So start here, every time you write something on your to-do list, send an email or make a call ask yourself the question.
Does this take me closer to my goal?
In my case does writing this blog take me closer to my campervan? Well, I’ve written it so I guess you can work out the answer.